Mevo came to us feeling disconnected from their target audience. While their product was forward-thinking, their identity didn’t reflect the speed, clarity, or momentum they wanted to stand for. They needed a mark that felt modern, trustworthy, and most importantly in motion. We created a fluid, adaptable identity built around movement and balance. Soft, flowing forms communicate progress and approachability, while structured layouts and deep blues reinforce stability and trust. The result is a brand that feels calm yet confident, fast yet reliable. Mevo now has an identity that aligns with its audience and clearly signals what it stands for: banking that moves forward with you.