PinkLime: Brand identity case study

Brand identity - 2025, Web design. Client: Mona, Co-founder.

A complete brand redesign for a Manchester women-led web design agency, keeping its signature pink and modernising the logo and visuals.

Clarity Call

Despite strong client work, the logo had been tweaked into an outdated state, and the website and visuals didn't show the agency's professionalism or personality.

PinkLime, Clarity Call

Logic

Keep the signature pink, show personality, signal credibility, and stay serious without being corporate: human, but not soft.

PinkLime, Logic

Execution

A lime with a slice replaced by a cursor. Rounded, calm, modern, and playful.

PinkLime, Execution

Asset Creation

Updated colours, typography, and graphics aligned with a playful, professional personality.

PinkLime, Asset Creation

Results

Clients now see a professional, playful, and human agency. The brand speaks their value before the first conversation.