Royal Advisors: Brand identity case study

Brand identity - 2025, Consulting. Client: Royal Advisors.

Royal Advisors helps founders build and grow. They needed a brand as confident and human as they are.

Clarity Call

A business consultancy for founders, in a space full of cold blues, stiff layouts, and corporate language. The brand needed personality, and it needed to be done in two weeks.

Logic

A brand strategy workshop set three values: honest, clear, and precise. The positioning: a firm that treats every business as personally as its owner does.

Execution

A custom geometric R logomark, a palette of emerald, rich gold, royal purple, and ivory, and a gradient aura treatment. Set in Man Rope, with the slogan Launch. Grow. Succeed.

Asset Creation

Three logo variants, a full colour palette, a tone of voice, and a brand guidelines system built to scale.

Results

A brand that matches who they are, delivered in two weeks. The project also grew into a complete website, designed and built in four hours.