SS Security Co: Logo design case study

Logo design - 2026, Security. Client: SS Security Co.

SS Security Co avoided the padlock cliché for a mark built on strength, warmth, and recognition.

Clarity Call

A Manchester security startup with nationwide corporate and residential clients and no branding yet. In an industry full of padlocks and shields, the mark had to carry the same authority as the service.

SS Security Co, Clarity Call

Logic

The identity was built on six principles: strength, approachability, simplicity, legibility, professionalism, and national reach. A first concept, two clashing S's, read as busy, so the approved direction became a doubled SS where straight lines and curves work together.

SS Security Co, Logic

Execution

Straight lines communicate strength and curves communicate approachability. Repeating the letterform keeps the mark legible whether it sits small on a laptop or large on a jacket. The palette is a deep blue pulled toward purple for trust.

SS Security Co, Execution

Asset Creation

Logo construction and clear-space guidelines, applied across business cards, laptop decals, and uniform embroidery.

Results

The branding and the expertise now work together. The identity carries the same authority the company already had in the industry.